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MGM’s “This is a First” campaign pushes what the casino company says is a first of its kind entertainment destination for the region. The theme also is a nod to firsts associated with the city such as the manufacture of the Indian Motorcycle, MGM says. The other markets targeted in the campaign are Springfield, Boston, Albany, Providence and Worcester, all within a 100-150 mile radius of the casino. This is the first day of gaming school, and one instructor,... MGM declined to say how much it is spending on the advertising campaign, which will include television, print, digital, outdoor billboards and social media. MGM Springfield will go head-to-head with Connecticut’s two casinos, Foxwoods Resort Casino and Mohegan Sun, as well as gambling venues in Rhode Island and upstate New York. A joint venture between Foxwoods and Mohegan Sun, a satellite casino in East Windsor, intended to keep gambling business in Connecticut, remains stalled, amid delays in obtaining federal approvals. MGM Springfield now has 1,390 employees on the property, and it has made job offers to about 3,000, some of who are now in the process of training and licensing. Job offers may be made to as many as 250 more applicants, a spokesman said Monday.
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